Course Includes:
- Price:₹ 4499
₹ 7999 - Instrutor:Industrial Expert
- Duration:30 - 45 Days
- Lessons:15+
- Enrolled:292+ students
- Language:English - Hindi
- Certificate and LOR:Yes
Course Description
This course explores the principles and practices of advertising and branding, equipping students with the knowledge and skills needed to create effective marketing campaigns and build strong, memorable brands.
Through a combination of theoretical insights, real-world case studies, and hands-on activities, students will learn how to develop and manage compelling advertisements and cultivate brand identities that resonate with target audiences.
What You’ll Learn?
- Introduction to Advertising and Branding
- Consumer Behavior and Market Research
- Crafting Effective Advertising Campaigns
- Digital Advertising and Social Media Branding
- Brand Strategy and Brand Equity
- Final Project and Campaign Presentation
Upon completion, students will have the ability to design and execute effective advertising campaigns, build strong brand identities, and strategically position brands in competitive markets.
Course Curriculum
This course is ideal for students, marketing professionals, or entrepreneurs looking to deepen their understanding of advertising and branding and apply this knowledge in real-world contexts
30-45 Days
- Introduction
- Introduction to Advertising and Branding (The importance of branding in business and consumer engagement, Brand identity, values, and positioning.)
- Consumer Behavior and Market Research (Tools and techniques for gathering insights (surveys, focus groups, social listening), Identifying and segmenting target audiences.)
- Crafting Effective Advertising Campaigns (Understanding the advertising funnel: awareness, consideration, and conversion, Case studies of successful advertising campaigns.)
- Digital Advertising and Social Media Branding (Introduction to digital marketing channels (SEO, SEM, content marketing, social media), Social media strategies for building and maintaining brand presence.)
- Brand Strategy and Brand Equity (Developing long-term brand strategies, Managing brand equity and customer loyalty, Brand architecture and extending brand portfolios, Crisis management: Protecting brand reputation.
- Final Project and Campaign Presentation (Applying course concepts to create a comprehensive advertising campaign ,Presenting a complete brand strategy and advertising plan
Course Rating
4.8 average rating based on 166+ rating
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